Do You Take Trade-ins? Then You’re Already in the EV Business.

If you take trade-ins, congratulations, you’re already in the electric vehicle (EV) business, whether you realize it or not.

Over the next five years, an estimated 10 million EVs will enter the used market, many through trade-ins or off-lease returns. That means even if your dealership doesn’t sell EVs, you’ll increasingly face customers trading one in. The question is not if you’ll touch an EV, it’s how you’ll handle it when you do.

This is where many dealers get stuck. Unlike gas-powered vehicles, an electric vehicle isn’t valued by make, mileage, and trim alone. EV value is defined by battery health, software capabilities, charging access, and even tax credit eligibility. Without this information, pricing an EV trade-in is guesswork, and poor guessing costs deals.

Plug built Trade Desk™ to solve this problem. We back our fast cash offers with EV-specific data so dealers can confidently take the trade and close the new car sale. Dealers don’t need to become EV experts, they just need a partner who already is.

Dealers using Trade Desk don’t lose new vehicle deals over EV trade-ins. They liquidate them quickly, keep their customers happy, and move on to the next deal—fast.

You don’t have to love EVs. You don’t even have to stock them. But if you take trade-ins, you need a path to move them. Plug is that path.

Because at the end of the day, it’s not about EVs. It’s about closing deals, keeping customers and making money.