SANTA MONICA, CALIF. – (May 12, 2025) - Plug, the industry’s only EV-exclusive wholesale online auction platform, announces the appointment of Lauren Van Dyke as vice president of operations and partnerships. Van Dyke will be responsible for building key relationships to expand access to inventory, dealers, and industry partners, unlocking new channels and opportunities for Plug as it scales in a rapidly growing used EV market.
Van Dyke brings diverse experience in EV remarketing, energy, and business operations, including leadership roles at Tesla. Most recently, she served as head of business operations for North America, overseeing a 200-person team spanning B2B and fleet sales, corporate partnerships and Tesla’s multibillion-dollar used car business.
“Lauren’s track record at Tesla, leading remarketing, fleet sales and partnerships, gives her an exceptional understanding of the used EV landscape,” said Jimmy Douglas, founder and CEO of Plug. “Her insight and leadership are instrumental as we expand Trade Desk and deepen relationships with dealers, fleet operators and strategic partners.”
Plug Trade Desk™ launched in March 2025 and is the industry’s only EV-focused service that delivers instant, data-driven valuations tailored to electric vehicles. It empowers dealers to accurately price, manage and monetize EV trade-ins confidently and get instant, guaranteed offers or list trade-ins directly into the auction.
“As trade-ins and lease returns bring a surge of used EVs to market, dealers need the right tools and partners to adapt,” said Van Dyke. “Plug is building the infrastructure the auto retail industry needs to navigate this transition, and I look forward to collaborating with our partners to expand Plug’s reach and accelerate adoption.”
Plug’s platform has facilitated over $18 million in used EV sales since launching in early 2024 and now serves more than 400 franchised and independent dealers and commercial consignors.
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