EVs are on the Rise, Are You Ready?
EVs are entering the used market in force, ready or not. From rising trade-ins to OEM pressure and shifting customer expectations, electric vehicles are becoming part of every dealer’s world. Learn why preparation matters and how Trade Desk makes it easy to adapt.
Dealers Aren’t Avoiding EVs. They’re Avoiding Risk.
Used EVs make up just 2% of used car sales, even as demand surges. The gap? Legacy systems still treat EVs like gas cars, ignoring what drives their value, including battery health, software-enabled features, charging network access, and tax incentives. Without that data, dealers are left guessing, and guessing means risk. Plug was built to change that. Our EV-first auction surfaces the right data, so dealers can move EVs with confidence, not hesitation.
Why Dealers Are Skeptical of EVs, and What We’re Doing About It
Dealers are right to be cautious about EVs. Legacy wholesale auctions and platforms weren’t built for them. Plug fixes that with EV-specific data, tools, and transparency.
What the Data Says About Demand, Price, and Profit
The used EV market is growing, up 62.6% since 2023. Learn what’s driving demand, how dealers are profiting, and how Trade Desk gives you the edge.
Why EVs Are Becoming a Key Profit Center for Dealers
Used EVs are growing fast, and dealers are turning them into a key profit center. With more trade-ins and off-lease EVs hitting the market, the opportunity is real. Plug’s Trade Desk offers guaranteed cash offers and an EV-specific auction platform that makes flipping EVs fast and low-risk.
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How to Profit from EVs, Even If You Don't Sell Them
Think EVs aren’t your business? Think again. With more trade-ins coming, dealers can profit from EVs without ever retailing them. Plug’s Trade Desk makes it simple: accept the EV, get a guaranteed cash offer, and move it through an EV-only auction with active buyers. No sitting in inventory time. No staff training. No guesswork. Just profit. The EV market is changing fast, and you don’t need to sell them to benefit from the shift.
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The 59% Problem
Nearly 60% of dealers don’t touch used EVs, and that’s a missed opportunity. As used EV sales grow, the right tools can turn hesitation into profit. Plug is the only wholesale auction platform specifically designed for electric vehicles, making critical data, such as battery health and software features, transparent. You don’t need to be an EV expert to succeed. With Plug, you can confidently price, bid, and move EVs faster, smarter, and with less risk.
Stop Treating EVs Like Gas Cars. They’re Not.
Electric vehicles aren’t just gas cars with batteries, they’re defined by battery health, range, and software. Yet most auctions still use outdated ICE metrics. Plug is the only EV-only wholesale auction, built to deliver the data dealers need to price and sell EVs with confidence. We surface real-time EV-specific info so you can move trade-ins quickly and profitably. Stop guessing. Start transacting smarter with Plug.
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Do You Take Trade-ins? Then You’re Already in the EV Business.
EVs are coming through trade-ins, whether you sell them or not. Plug’s Trade Desk™ gives dealers instant, EV-specific cash offers, eliminating guesswork and delays. Close deals fast, move the trade, and keep your customer.
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Plug Names Former Tesla Executive Lauren Van Dyke Vice President of Operations and Partnerships
Plug has named former Tesla executive Lauren Van Dyke as Vice President of Operations and Partnerships. She will lead efforts to grow Plug’s dealer network, inventory access, and strategic partnerships. Van Dyke brings deep EV remarketing experience, having led Tesla’s North American fleet and used car operations. Her appointment supports Plug’s rapid growth and the expansion of Trade Desk, the industry’s first EV-focused trade-in tool, as the used EV market continues to accelerate.
Plug secures $6.7 million in seed funding and launches Plug Trade Desk™, the industry’s first EV-exclusive trade-in solution
Fueled by Seed Round Funding, Plug Surpasses $15 Million in Used EVs Sold As the Market Faces an Influx of Off-Lease Vehicles
Plug announces used EV wholesale marketplace
Plug invites dealers and fleet operators to their wholesale marketplace for used EVs.